{"id":2019,"date":"2020-03-27T14:30:52","date_gmt":"2020-03-27T06:30:52","guid":{"rendered":"https:\/\/www.v5sb.com\/tm2020\/?p=2019"},"modified":"2020-03-27T14:30:52","modified_gmt":"2020-03-27T06:30:52","slug":"%e3%80%8a%e5%b9%bf%e5%91%8a%e6%97%b6%e6%9c%9f%e3%80%8b%ef%bc%88ad-age%ef%bc%89%e7%9a%84%e4%b8%bb%e7%bc%96%e5%b8%83%e8%b5%96%e6%81%a9%c2%b7%e5%b8%83%e9%9b%b7%e5%85%8b%ef%bc%88brian-braiker%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.v5sb.com\/tm2020\/2019","title":{"rendered":"\u300a\u5e7f\u544a\u65f6\u671f\u300b\uff08Ad Age\uff09\u7684\u4e3b\u7f16\u5e03\u8d56\u6069\u00b7\u5e03\u96f7\u514b\uff08Brian Braiker\uff09\u5219\u663e\u9732"},"content":{"rendered":"<p>\u636e\u7f8e\u90a6\u6709\u7ebf\u65e5\u62a5\u9053\uff0c\u53d7\u73af\u7403\u5468\u56f4\u5185\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u641c\u7f57\u91d1\u62f1\u95e8\uff08McDonald\u2019s\uff09\u3001\u9002\u53e3\u53ef\u4e50\uff08Coca-Cola\uff09\u3001\u5965\u8fea\uff08Audi\uff09\u548c\u5927\u5bb6\uff08Volkswagen\uff09\u6b63\u5728\u5185\u7684\u4f17\u4e2a\u54c1\u724c\uff0c\u901a\u8fc7\u4ece\u65b0\u8ba1\u5212\u4f01\u4e1a\u724c\u53f7\u6765\u53f7\u4ee4\u5927\u4f17\u8fde\u7ed3 \u201c\u793e\u4ea4\u9694\u65ad\u201d\u3002<\/p>\n<p>\u4e0d\u65e5\uff0c\u628a\u5546\u6807\u600e\u4e48\u6ce8\u518c\u91d1\u62f1\u95e8\u6b63\u5728\u5df4\u897f\u7684\u5206\u516c\u53f8\u6b63\u5728\u5176\u8138\u518c\u9875\u9762\u4e0a\u9881\u5e03\u4e86\u4e00\u5f20\u7167\u7247\uff0c\u5c06\u5176\u6807\u8bb0\u6027\u7684\u91d1\u8272\u62f1\u95e8\u5206\u6210\u4e24\u534a\u3002\u5e7f\u544a\u8ba1\u5212\u56e2\u961f\u5c06\u8ba1\u5212\u7406\u5ff5\u8bb2\u660e\u4e3a\uff0c\u5047\u4f7f\u75ab\u60c5\u5bfc\u81f4\u5c40\u9650\u9910\u5385\u6682\u505c\u751f\u610f\u3001\u6d88\u8d39\u8005\u548c\u91d1\u62f1\u95e8\u4e34\u65f6\u79bb\u5f00\uff0c\u4f46\u4ed6\u4eec\u201c\u8001\u662f\u80fd\u591f\u6b63\u5728\u6cbf\u9014\u7684\u201d\u3002\u636e\u6089\uff0c\u75ab\u60c5\u65f6\u671f\uff0c\u91d1\u62f1\u95e8\u88c1\u64a4\u4e86\u5802\u98df\u4efb\u804c\uff0c\u4f46\u63a5\u7eed\u4f9b\u7ed9\u5916\u5356\u548c\u514d\u4e0b\u8f66\u53d6\u9910\u7684\u201c\u5f97\u6765\u901f\u201d\u4efb\u804c\u3002<\/p>\n<p>\u9002\u53e3\u53ef\u4e50\u516c\u53f8\uff08Coca-Cola\uff09\u65e5\u524d\u6b63\u6b63\u5728\u7ebd\u7ea6\u65f6\u95f4\u5e7f\u573a\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u5e7f\u544a\u4e2d\u7684\u6bcf\u4e2a\u5b57\u6bcd\u95f4\u8ddd\u6269\u5f20\uff0c\u5e76\u5411\u7fa4\u4f17\u53d1\u51fa\u521b\u8bae\uff0c\u79f0\u201c\u8fde\u7ed3\u9694\u65ad\u662f\u8fde\u7ed3\u7684\u6700\u597d\u683c\u5f0f\u201d\u3002<\/p>\n<p>\u5965\u8fea\uff08Audi\uff09\u548c\u5927\u5bb6\uff08Volkswagen\uff09\u8fd9\u4e24\u5bb6\u6c7d\u8f66\u54c1\u724c\u4e5f\u8c03\u5242\u4e86\u5b83\u4eec\u6b63\u5728\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u4e0a\u7684\u724c\u53f7\u3002\u6b63\u5728\u4e00\u6bb5\u77ed\u89c6\u9891\u4e2d\uff0c\u5965\u8fea\u5c06\u6807\u8bb0\u7684\u56db\u4e2a\u5706\u73af\u79bb\u5f00\uff0c\u4ee5\u6307\u70b9\u4eba\u4eec\u75ab\u60c5\u65f6\u671f\u6700\u597d\u5f85\u6b63\u5728\u5bb6\u91cc\uff0c\u4e0e\u4ed6\u4eba\u8fde\u7ed3\u9694\u65ad\u3002\u5927\u5bb6\u4e5f\u63a8\u51fa\u4e86\u597d\u50cf\u7684\u89c6\u9891\uff0c\u5c06\u7684V\u548cW\u4e0a\u4e0b\u79bb\u5f00\u3002<\/p>\n<p>\u8fd0\u52a8\u54c1\u724c\u8010\u514b\uff08Nike\uff09\u56fa\u7136\u6ca1\u6709\u6539\u52a8\u539f\u5148\u7684\u724c\u53f7\uff0c\u4f46\u5b83\u6b63\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5021\u5bfc\u4e86\u4e00\u573a\u5927\u5468\u56f4\u7684\u4f20\u626c\u8425\u8c0b\uff0c\u5230\u573a\u4f20\u626c\u7684\u95fb\u4eba\u641c\u7f57\u5f88\u4f17\u6765\u81ea\u73af\u7403\u7684\u660e\u661f\u8fd0\u5e26\u52a8\uff0c\u5982NBA\u7403\u5458\u52d2\u5e03\u6717\u00b7\u8a79\u59c6\u65af\u548c\u9ad8\u5c14\u592b\u7403\u624b\u6cf0\u683c\u4f0d\u5179\u7b49\u3002<\/p>\n<p>\u8ddf\u7740\u65b0\u51a0\u72b6\u80ba\u708e\u75ab\u60c5\u8212\u5c55\uff0c\u201c\u793e\u4ea4\u9694\u65ad\u201d\u6b63\u6210\u4e3a\u73af\u7403\u70ed\u8bcd\u3002\u7f8e\u90a6\u75be\u63a7\u6838\u5fc3\u7ed9\u51fa\u754c\u8bf4\uff0c\u201c\u793e\u4ea4\u9694\u65ad\u201d\u9053\u7406\u662f\u201c\u8fdc\u79bb\u4eba\u7fa4\u805a\u4f1a\u5f62\u52bf\u3001\u4e0e\u4ed6\u4eba\u8fde\u7ed36\u82f1\u5c3a\uff08\u7ea61.83\u7c73\uff09\u7684\u9694\u65ad\u201d\u3002\u6b64\u4e3e\u80fd\u6709\u7528\u6d88\u91cd\u6cbe\u67d3\u75c5\u6bd2\u7684\u5371\u673a\u3002<\/p>\n<p>\u201c\u6b64\u523b\u7684\u73af\u7403\u5c40\u52bf\u7edd\u9876\u82db\u82db\u3002\u54c1\u724c\u8ba1\u5212\u4f20\u626c\u2018\u793e\u4ea4\u9694\u65ad\u2019\u7684\u724c\u53f7\u6216\u5c06\u6709\u52a9\u4e8e\u7f13\u89e3\u73af\u7403\u75ab\u60c5\u7684\u82db\u82db\u5c40\u52bf\u3002\u54c1\u724c\u6b63\u5728\u52a9\u52a9\u3001\u57f9\u517b\u7fa4\u4f17\u548c\u73b0\u5b9e\u5230\u573a\u2018\u963b\u9694\u8425\u8c0b\u2019\u7684\u8fdb\u7a0b\u4e2d\u6240\u53d1\u73b0\u7684\u521b\u9020\u529b\u3001\u70ed\u5ff1\u548c\u5ff5\u6cd5\u662f\u503c\u5f97\u4f53\u8d34\u7684\u3002\u201d\u601d\u777f\u9ad8\u516c\u53f8\uff08Siegel+Gale\uff09\u63a8\u884c\u521b\u610f\u603b\u76d1\u9053\u683c\u62c9\u65af\u00b7\u585e\u52d2\u65af\u6b63\u5728\u627f\u53d7CNN\u8d38\u6613\u7248\u91c7\u8bbf\u65f6\u8bf4\u9053\u3002<\/p>\n<p>\u300a\u5e7f\u544a\u65f6\u95f4\u300b\uff08Ad Age\uff09\u7684\u4e3b\u7f16\u5e03\u8d56\u6069\u00b7\u5e03\u96f7\u514b\uff08Brian Braiker\uff09\u5219\u5916\u73b0\uff0c\u73b0\u6b63\u5728\u662f\u5404\u5927\u54c1\u724c\u4e3a\u6d88\u8d39\u8005\u4f9b\u7ed9\u201c\u771f\u6b63\u6545\u610f\u4e49\u7684\u4efb\u804c\u201d\u7684\u5de5\u592b\u4e86\u3002\u516c\u53f8\u5546\u6807\u662f\u4ec0\u4e48\u8fd9\u4e9b\u54c1\u724c\u641c\u7f57\u4e3a\u533b\u62a4\u804c\u5458\u4e34\u84d0\u53e3\u7f69\u7684\u7f8e\u90a6\u88c5\u675f\u54c1\u724c\u76d6\u749e\uff08Gap\uff09\uff0c\u4ee5\u53ca\u4e34\u84d0\u6d88\u6bd2\u6d17\u624b\u6db2\u7684\u9ad8\u5962\u54c1\u724c\u514b\u91cc\u65af\u6c40\u00b7\u8fea\u5965\uff08Christian Dior\uff09\u548c\u7eaa\u68b5\u5e0c\uff08Givenchy\uff09\u7684\u6bcd\u516c\u53f8\u9053\u5a01\u9169\u8f69\uff08LVMH\uff09\u96c6\u56e2\u7b49\u3002\u201c\u89e3\u6790\u5b9e\u60c5\uff0c\u5c11\u53d1\u8a00\uff0c\u4f17\u505a\u4e8e\u793e\u4f1a\u6709\u76ca\u7684\u4e8b\uff0c\u8fd9\u662f\u54b1\u4eec\u72ec\u4e00\u5e94\u8be5\u505a\u7684\u3002\u5f53\u4f60\u770b\u5230\u50cf\u91d1\u62f1\u95e8\u6216\u9002\u53e3\u53ef\u4e50\u5982\u8bb8\u7684\u54c1\u724c\u628a\u4ed6\u4eec\u7684\u539f\u5148\u7684\u724c\u53f7\u79bb\u5f00\u4ee5\u663e\u793a\u2018\u963b\u9694\u2019\u65f6\uff0c\u4e5f\u8bb8\u4f1a\u89c9\u5f97\u9178\u695a\u3002\u201d \uff08\u6d77\u5916\u7f51\/\u5f20\u742a \u7ec3\u4e60\u7f16\u8bd1\/\u6797\u51b0\u6167\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u636e\u7f8e\u90a6\u6709\u7ebf\u65e5\u62a5\u9053\uff0c\u53d7\u73af\u7403\u5468\u56f4\u5185\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u641c\u7f57\u91d1\u62f1\u95e8\uff08McDonald\u2019s\uff09\u3001\u9002\u53e3\u53ef\u4e50\uff08Coca-Cola\uff09\u3001\u5965\u8fea\uff08Audi\uff09\u548c\u5927\u5bb6\uff08Volkswagen\uff09\u6b63\u5728\u5185\u7684\u4f17\u4e2a\u54c1\u724c\uff0c\u901a\u8fc7\u4ece\u65b0\u8ba1\u5212\u4f01\u4e1a\u724c\u53f7\u6765\u53f7\u4ee4\u5927\u4f17\u8fde\u7ed3 \u201c\u793e\u4ea4\u9694\u65ad\u201d\u3002 \u4e0d\u65e5\uff0c\u628a\u5546\u6807\u600e\u4e48\u6ce8\u518c\u91d1\u62f1\u95e8\u6b63\u5728\u5df4\u897f\u7684\u5206\u516c\u53f8\u6b63\u5728\u5176\u8138\u518c\u9875\u9762\u4e0a\u9881\u5e03\u4e86\u4e00\u5f20\u7167\u7247\uff0c\u5c06\u5176\u6807\u8bb0\u6027\u7684\u91d1\u8272\u62f1\u95e8\u5206\u6210\u4e24\u534a\u3002\u5e7f\u544a\u8ba1\u5212\u56e2\u961f\u5c06\u8ba1\u5212\u7406\u5ff5\u8bb2\u660e\u4e3a\uff0c\u5047\u4f7f\u75ab\u60c5\u5bfc\u81f4\u5c40\u9650\u9910\u5385\u6682\u505c\u751f\u610f\u3001\u6d88\u8d39\u8005\u548c\u91d1\u62f1\u95e8\u4e34\u65f6\u79bb\u5f00\uff0c\u4f46\u4ed6\u4eec\u201c\u8001\u662f\u80fd\u591f\u6b63\u5728\u6cbf\u9014\u7684\u201d\u3002\u636e\u6089\uff0c\u75ab\u60c5\u65f6\u671f\uff0c\u91d1\u62f1\u95e8\u88c1\u64a4\u4e86\u5802\u98df\u4efb\u804c\uff0c\u4f46\u63a5\u7eed\u4f9b\u7ed9\u5916\u5356\u548c\u514d\u4e0b\u8f66\u53d6\u9910\u7684\u201c\u5f97\u6765\u901f\u201d\u4efb\u804c\u3002 \u9002\u53e3\u53ef\u4e50\u516c\u53f8\uff08Coca-Cola\uff09\u65e5\u524d\u6b63\u6b63\u5728\u7ebd\u7ea6\u65f6\u95f4\u5e7f\u573a\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u5e7f\u544a\u4e2d\u7684\u6bcf\u4e2a\u5b57\u6bcd\u95f4\u8ddd\u6269\u5f20\uff0c\u5e76\u5411\u7fa4\u4f17\u53d1\u51fa\u521b\u8bae\uff0c\u79f0\u201c\u8fde\u7ed3\u9694\u65ad\u662f\u8fde\u7ed3\u7684\u6700\u597d\u683c\u5f0f\u201d\u3002 \u5965\u8fea\uff08Audi\uff09\u548c\u5927\u5bb6\uff08Volkswagen\uff09\u8fd9\u4e24\u5bb6\u6c7d\u8f66\u54c1\u724c\u4e5f\u8c03\u5242\u4e86\u5b83\u4eec\u6b63\u5728\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u4e0a\u7684\u724c\u53f7\u3002\u6b63\u5728\u4e00\u6bb5\u77ed\u89c6\u9891\u4e2d\uff0c\u5965\u8fea\u5c06\u6807\u8bb0\u7684\u56db\u4e2a\u5706\u73af\u79bb\u5f00\uff0c\u4ee5\u6307\u70b9\u4eba\u4eec\u75ab\u60c5\u65f6\u671f\u6700\u597d\u5f85\u6b63\u5728\u5bb6\u91cc\uff0c\u4e0e\u4ed6\u4eba\u8fde\u7ed3\u9694\u65ad\u3002\u5927\u5bb6\u4e5f\u63a8\u51fa\u4e86\u597d\u50cf\u7684\u89c6\u9891\uff0c\u5c06\u7684V\u548cW\u4e0a\u4e0b\u79bb\u5f00\u3002 \u8fd0\u52a8\u54c1\u724c\u8010\u514b\uff08Nike\uff09\u56fa\u7136\u6ca1\u6709\u6539\u52a8\u539f\u5148\u7684\u724c\u53f7\uff0c\u4f46\u5b83\u6b63\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5021\u5bfc\u4e86\u4e00\u573a\u5927\u5468\u56f4\u7684\u4f20\u626c\u8425\u8c0b\uff0c\u5230\u573a\u4f20\u626c\u7684\u95fb\u4eba\u641c\u7f57\u5f88\u4f17\u6765\u81ea\u73af\u7403\u7684\u660e\u661f\u8fd0\u5e26\u52a8\uff0c\u5982NBA\u7403\u5458\u52d2\u5e03\u6717\u00b7\u8a79\u59c6\u65af\u548c\u9ad8\u5c14\u592b\u7403\u624b\u6cf0\u683c\u4f0d\u5179\u7b49\u3002 \u8ddf\u7740\u65b0\u51a0\u72b6\u80ba\u708e\u75ab\u60c5\u8212\u5c55\uff0c\u201c\u793e\u4ea4\u9694\u65ad\u201d\u6b63\u6210\u4e3a\u73af\u7403\u70ed\u8bcd\u3002\u7f8e\u90a6\u75be\u63a7\u6838\u5fc3\u7ed9\u51fa\u754c\u8bf4\uff0c\u201c\u793e\u4ea4\u9694\u65ad\u201d\u9053\u7406\u662f\u201c\u8fdc\u79bb\u4eba\u7fa4\u805a\u4f1a\u5f62\u52bf\u3001\u4e0e\u4ed6\u4eba\u8fde\u7ed36\u82f1\u5c3a\uff08\u7ea61.83\u7c73\uff09\u7684\u9694\u65ad\u201d\u3002\u6b64\u4e3e\u80fd\u6709\u7528\u6d88\u91cd\u6cbe\u67d3\u75c5\u6bd2\u7684\u5371\u673a\u3002 \u201c\u6b64\u523b\u7684\u73af\u7403\u5c40\u52bf\u7edd\u9876\u82db\u82db\u3002\u54c1\u724c\u8ba1\u5212\u4f20\u626c\u2018\u793e\u4ea4\u9694\u65ad\u2019\u7684\u724c\u53f7\u6216\u5c06\u6709\u52a9\u4e8e\u7f13\u89e3\u73af\u7403\u75ab\u60c5\u7684\u82db\u82db\u5c40\u52bf\u3002\u54c1\u724c\u6b63\u5728\u52a9\u52a9\u3001\u57f9\u517b\u7fa4\u4f17\u548c\u73b0\u5b9e\u5230\u573a\u2018\u963b\u9694\u8425\u8c0b\u2019\u7684\u8fdb\u7a0b\u4e2d\u6240\u53d1\u73b0\u7684\u521b\u9020\u529b\u3001\u70ed\u5ff1\u548c\u5ff5\u6cd5\u662f\u503c\u5f97\u4f53\u8d34\u7684\u3002\u201d\u601d\u777f\u9ad8\u516c\u53f8\uff08Siegel+Gale\uff09\u63a8\u884c\u521b\u610f\u603b\u76d1\u9053\u683c\u62c9\u65af\u00b7\u585e\u52d2\u65af\u6b63\u5728\u627f\u53d7CNN\u8d38\u6613\u7248\u91c7\u8bbf\u65f6\u8bf4\u9053\u3002 \u300a\u5e7f\u544a\u65f6\u95f4\u300b\uff08Ad Age\uff09\u7684\u4e3b\u7f16\u5e03\u8d56\u6069\u00b7\u5e03\u96f7\u514b\uff08Brian Braiker\uff09\u5219\u5916\u73b0\uff0c\u73b0\u6b63\u5728\u662f\u5404\u5927\u54c1\u724c\u4e3a\u6d88\u8d39\u8005\u4f9b\u7ed9\u201c\u771f\u6b63\u6545\u610f\u4e49\u7684\u4efb\u804c\u201d\u7684\u5de5\u592b\u4e86\u3002\u516c\u53f8\u5546\u6807\u662f\u4ec0\u4e48\u8fd9\u4e9b\u54c1\u724c\u641c\u7f57\u4e3a\u533b\u62a4\u804c\u5458\u4e34\u84d0\u53e3\u7f69\u7684\u7f8e\u90a6\u88c5\u675f\u54c1\u724c\u76d6\u749e\uff08Gap\uff09\uff0c\u4ee5\u53ca\u4e34\u84d0\u6d88\u6bd2\u6d17\u624b\u6db2\u7684\u9ad8\u5962\u54c1\u724c\u514b\u91cc\u65af\u6c40\u00b7\u8fea\u5965\uff08Christian Dior\uff09\u548c\u7eaa\u68b5\u5e0c\uff08Givenchy\uff09\u7684\u6bcd\u516c\u53f8\u9053\u5a01\u9169\u8f69\uff08LVMH\uff09\u96c6\u56e2\u7b49\u3002\u201c\u89e3\u6790\u5b9e\u60c5\uff0c\u5c11\u53d1\u8a00\uff0c\u4f17\u505a\u4e8e\u793e\u4f1a\u6709\u76ca\u7684\u4e8b\uff0c\u8fd9\u662f\u54b1\u4eec\u72ec\u4e00\u5e94\u8be5\u505a\u7684\u3002\u5f53\u4f60\u770b\u5230\u50cf\u91d1\u62f1\u95e8\u6216\u9002\u53e3\u53ef\u4e50\u5982\u8bb8\u7684\u54c1\u724c\u628a\u4ed6\u4eec\u7684\u539f\u5148\u7684\u724c\u53f7\u79bb\u5f00\u4ee5\u663e\u793a\u2018\u963b\u9694\u2019\u65f6\uff0c\u4e5f\u8bb8\u4f1a\u89c9\u5f97\u9178\u695a\u3002\u201d \uff08\u6d77\u5916\u7f51\/\u5f20\u742a \u7ec3\u4e60\u7f16\u8bd1\/\u6797\u51b0\u6167\uff09<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2],"_links":{"self":[{"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/posts\/2019"}],"collection":[{"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/comments?post=2019"}],"version-history":[{"count":1,"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/posts\/2019\/revisions"}],"predecessor-version":[{"id":2020,"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/posts\/2019\/revisions\/2020"}],"wp:attachment":[{"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/media?parent=2019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/categories?post=2019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.v5sb.com\/tm2020\/wp-json\/wp\/v2\/tags?post=2019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}